Overall
New Patients Reached A Record August High
August closed with 46 new patients: 7.0% above July, 9.5% above August 2025, and the strongest August result in the clinic's recorded history.
Summary
Performance Overview
August paired a record result for the month with four Invisalign enquiries reaching Appointment Booked. The next opportunity is to convert the remaining main-pipeline enquiries and protect paid-search efficiency.
What Worked
Invisalign Enquiries Reached Booking Stage
Four of nine Facebook Ads Invisalign enquiries reached Appointment Booked. The remaining five requested a callback, creating a clear follow-up opportunity.
Main Issue
Main-Pipeline Follow-Up Is The Remaining Gap
Sixteen of 18 general enquiries remain at New Lead, with two requesting a callback. Converting this existing demand into consultations is the clearest near-term opportunity.
Priority
Search Generated A Large Action Base At A Manageable Blended Cost
Google Ads produced 69 actions at $51.13 per action, including 53 calls and 16 non-Facebook main-pipeline enquiries. Google Ads separately attributed 12 platform conversions.
Results
Key August Results
August outcomes across patients, enquiries, calls, traffic, and paid media.
August New Patients
46
Total Leads
27
Main Enquiries
18
Invisalign Enquiries
9
Calls
53
Call Answer Rate
96.2%
Website Visitors
1,955
Google Ads Spend
$3.53K
Creatives Delivered
Creative Themes Across August
Shared creative themes supported both clinic locations through August, with active work spanning Invisalign, treatment education, and patient-offer messaging.
View Remaining Creatives
New Patient Numbers
August New Patient History
August closed with 46 new patients, up from July and ahead of August 2025. It was the strongest August result in the clinic's recorded history, while 2026 year-to-date remains 16.2% ahead of last year.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 16 | 31 | 57 | 31 | 35 |
| February | 10 | 30 | 27 | 44 | 55 |
| March | 24 | 30 | 35 | 24 | 36 |
| April | 16 | 45 | 41 | 30 | 32 |
| May | 25 | 31 | 33 | 24 | 47 |
| June | 25 | 25 | 23 | 36 | 44 |
| July | 23 | 28 | 39 | 60 | 43 |
| August | 37 | 44 | 40 | 42 | 46 |
| September | 33 | 37 | 48 | 46 | - |
| October | 31 | 36 | 47 | 55 | - |
| November | 36 | 32 | 43 | 47 | - |
| December | 34 | 46 | 41 | 36 | - |
Monthly new patient history across 2022 to August 2026.
August 2026 Vs July 2026
August moved from 43 to 46 new patients. That is a 7.0% month-on-month increase. The stronger patient result occurred alongside four Invisalign enquiries reaching Appointment Booked and 51 answered calls.August 2026 Vs August 2025
August moved from 42 to 46 new patients. That is a 9.5% year-on-year increase and the strongest August result in the clinic's recorded history. Year to date, 2026 has produced 338 new patients versus 291 at the same point in 2025, an increase of 16.2%.What The Pipeline Shows
Four Invisalign enquiries reached Appointment Booked, while the main pipeline still needs progression. Sixteen of 18 main enquiries remain at New Lead and two have requested a callback. The booked cosmetic consultations and strong call handling occurred alongside the stronger August patient result, while main-pipeline follow-up remains the next opportunity.Leads
Lead Breakdown
August generated 27 leads across the main and Invisalign pipelines. Four Invisalign enquiries reached Appointment Booked, while most main enquiries still need follow-up.
Main Enquiries
Google Ads And Other Sources Led Main-Pipeline Enquiries
Main Enquiries18
Estimated Opportunity Value$1,865
Lead Channel Mix
Other8
Google Ads7
Facebook2
Maddington Call Pool1
Stage Mix
New Lead16
Requested Callback2
The main pipeline contains 18 enquiries, with 16 still at New Lead. The immediate opportunity is to turn these existing contacts into active booking conversations.
Invisalign
Four Invisalign Enquiries Reached Appointment Booked
Invisalign Enquiries9
Estimated Opportunity Value$63K
Stage Mix
Appointment Booked4
Requested Callback5
Lead Details
ChannelFacebook Ads
Booked Appointments4
Requested Callbacks5
Facebook Ads delivered nine Invisalign enquiries, with four reaching Appointment Booked. Completing the five requested callbacks is the clearest path to extending this result.
Calls
Call Performance
August generated 53 inbound Google Ads calls. The clinic answered 51, with two missed calls requiring follow-up.
August
High Call Volume With Two Missed Calls
Total Calls53
Answer Rate96.2%
Answered
51
Missed
2
Call Source Mix
Google Ads53
Top Search Terms
Dentist Maddington3
Emergency Dentist1
Google Ads search terms were led by Maddington and emergency intent. The 96.2% answer rate protected most inbound demand, while the two missed calls should be reviewed promptly.
Meta Report
Facebook Performance
Meta maintained broad August reach and produced 19 platform conversion actions. Facebook Ads also supplied nine Invisalign enquiries, with four reaching Appointment Booked.
Google Ads Report
Paid Search Performance
Google Ads produced 69 actions in August, including 53 calls and 16 non-Facebook main-pipeline enquiries. Google Ads separately attributed 12 platform conversions.
Total Spent
$3.53K
Total Impressions
1,197
Total Clicks
193
Total Conversions
69
Conversion Rate
35.75%
Cost Per Conversion
$51.13
Top Campaign
Search Campaign | Maddington
Spend$2,950.50
Campaign Numbers
Clicks86
Impressions798
CPC$34.31
CTR10.78%
This enabled campaign carried 83.6% of August search spend. Its $34.31 CPC makes query quality and budget control especially important before expanding generic search coverage.
Support Campaign
Brand Protection | CCD Maddington
Spend$577.50
Campaign Numbers
Clicks107
Impressions399
CPC$5.40
CTR26.82%
Brand Protection delivered the stronger click efficiency, with a 26.82% CTR and $5.40 CPC. It remains an efficient way to capture people already looking for the clinic.
Demand
August's 69 Google Ads actions included 53 calls, 7 Google Ads enquiries, 8 Other enquiries, and 1 Maddington Call Pool enquiry. Facebook-sourced main-pipeline enquiries are shown separately.
Efficiency
On this August result, $3.53K delivered a cost per action of $51.13. Google Ads separately attributed 12 platform conversions at $294.00 each.
What It Means
Search generated a substantial action base, but the generic Search campaign was expensive at $34.31 per click. Retaining efficient brand coverage while refining broader search queries is the clearest efficiency priority.
Website Traffic
Website Traffic Mix
Website traffic reached 1,955 visitors in August. Organic and CPC were the largest named channels, while a sizeable Other segment still limits clear channel visibility.
Organic809
CPC300
Referral130
Search91
Paid41
Social13
Other571
Main Drivers
Organic and CPC were the two biggest named traffic channels in August. Organic delivered 809 visitors and CPC delivered 300, keeping both search visibility and paid acquisition active through August.Support Channels
Referral, Search, Paid, and Social still added depth to the mix. Referral added 130 visitors, Search 91, Paid 41, and Social 13, so the website continued to draw traffic from multiple directions rather than relying on one channel alone.What It Means
The website supported the month, but some of that support is still hard to trace cleanly. 571 visits still sit in Other. Clearer channel tagging would make it easier to identify which traffic sources are doing the most work.Landing Page
Landing Page Call Activity
Six Google Ads calls came through the Maddington landing page. The remaining calls did not include a landing-page URL.
Overview
Six Google Ads Calls Came Through The Maddington Landing Page
Calls From Maddington Landing Page6
Calls Without Page URL47
Calls By Landing Page
Maddington Landing Page6
Intent
Search Terms Pointed To Maddington And Emergency Dentist Demand
Top Search Terms Reaching The Landing Page
Dentist Maddington3
Emergency Dentist1
Landing-page demand was led by Maddington and emergency searches. Six Google Ads calls came through the Maddington landing page; the remaining calls did not include a landing-page URL.
| Landing Page | URL |
|---|---|
| Maddington Landing Page | View Landing Page |
| Main Landing Page | View Landing Page |
| Teeth Whitening Landing Page | View Landing Page |
Wins
Strongest Outcomes
Biggest Win
August Reached A Record High For The Month
The clinic welcomed 46 new patients, 7.0% above July and 9.5% above August 2025. It was the strongest August result in the clinic's recorded history.
Call Handling
Most Inbound Calls Were Answered
The team answered 51 of 53 calls, achieving a 96.2% answer rate and protecting most inbound demand during August.
Lead Volume
Invisalign Enquiries Reached Booking Stage
Four of nine Facebook Ads Invisalign enquiries reached Appointment Booked, providing a meaningful booked-consultation outcome from the month’s Meta activity.
Creative Signal
Meta Sustained Broad Local Visibility
Meta delivered 464.90K impressions in August. The High-Value campaign generated 763 clicks, while Awareness supplied 355.40K impressions to support market visibility.
Notes
Content Shoot Recommendation
Fresh video content will help Meta keep testing new variants while retaining the treatment themes that continue to generate cosmetic interest.
Priority Recommendation
Schedule The Proposed Video Shoot For The Clear Choice Dental Clinics
The strongest shoot focus remains Invisalign, emergency care, and family or general-dentistry messaging. Fresh clinician-led footage across those themes will give Meta stronger video creative to work with and reduce reliance on the same educational angles.
Action Plan
Priority Actions Ahead
Each next step below is tied directly to August performance.
1
Move August Enquiries Into Active Booking Conversations
Sixteen August main-pipeline enquiries remain at New Lead and two have requested a callback. Prioritising contact attempts, callback completion, and consultation booking is the fastest way to turn existing demand into outcomes.
2
Keep The Invisalign Message, But Improve Follow-Up Behind It
Meta generated nine Invisalign enquiries in August, with four already at Appointment Booked. The next step is to complete the five requested callbacks and extend that booked-consultation result.
3
Refine Generic Search While Protecting Brand Coverage
The Search campaign's $34.31 CPC is substantially higher than Brand Protection's $5.40. Retain efficient brand coverage while tightening broader search queries before increasing generic-search investment.
4
Improve Landing-Page And Website Visibility
Forty-seven Google Ads calls did not include a landing-page URL and 571 website visits sit in Other. Clearer tracking will make the next budget decisions easier to assess.